Last updated and effective: 1 January 2026. Supersedes all previous versions.
01 Introduction & Scope
This Privacy Policy ("Policy") is issued by aj777 ("we", "us", "our", "aj777") and applies to all personal data collected through the aj777 website at https://aj777.bio and all associated services, including the aj777 Casino, sportsbook, slots, live dealer games, the aj777 Login interface, and any other products offered through the platform.
aj777 is Pakistan's trusted online casino and sports betting platform. We are committed to safeguarding the privacy and personal data of every Pakistani player who registers, deposits, plays, or otherwise interacts with our platform. This Policy is designed to give you a clear, honest picture of our data practices so you can make fully informed decisions about your use of aj777.
Who this Policy applies to: This Policy applies to all registered players, prospective players who browse the aj777 website without registering, and any individual whose personal data is processed by aj777 in the course of operating the platform. By accessing the aj777 platform or completing the aj777 Login process, you confirm that you have read and understood this Policy.
This Policy should be read alongside our Terms & Conditions and our Responsible Gaming policy, both of which form part of the overall agreement between you and aj777.
02 Data We Collect
aj777 collects only the categories of personal data that are necessary for delivering a safe, compliant, and high-quality gaming experience. The table below summarises what we collect and why:
| Category |
Examples |
Purpose |
| Identity Data |
Full name, date of birth, CNIC / passport number |
Account registration, age verification (21+), KYC compliance |
| Contact Data |
Pakistani mobile number, email address |
Account communication, OTP verification, support |
| Financial Data |
EasyPaisa / JazzCash wallet ID, HBL / UBL / Meezan Bank account details, transaction history in PKR |
Processing deposits and withdrawals, fraud prevention |
| Technical Data |
IP address, device type, browser, operating system, session timestamps |
Security, fraud detection, platform optimisation |
| Usage Data |
Pages visited, games played, bet amounts, session duration |
Responsible gaming monitoring, platform improvement |
| Communications Data |
Live chat transcripts, support emails, feedback submissions |
Customer support, dispute resolution, quality assurance |
| Marketing Preferences |
Communication opt-in/opt-out status, preferred language |
Sending relevant promotional offers where consented |
We do not collect: Sensitive personal data such as biometric data, racial or ethnic origin, religious beliefs, or health information — unless specifically required by law in a particular compliance context, in which case you will be explicitly informed.
03 How We Collect Your Data
3.1 Data You Provide Directly
The majority of personal data we hold is data you provide to us directly, including when you:
- Complete the registration form and create your aj777 account.
- Undergo identity verification (KYC) by submitting your CNIC or passport.
- Make a deposit or withdrawal using EasyPaisa, JazzCash, HBL, UBL, or Meezan Bank.
- Contact our customer support team via live chat or email at [email protected].
- Opt in to receive promotional communications from aj777.
- Set responsible gaming preferences such as deposit limits or self-exclusion periods.
3.2 Data Collected Automatically
When you visit the aj777 website or use the platform, certain technical data is collected automatically through standard web technologies, including:
- Log data (IP address, browser type, referring URL, pages accessed, time of access).
- Device identifiers (device type, operating system version, screen resolution).
- Session data (time spent on page, navigation path, game session details).
- Cookies and similar tracking technologies (see Section 7 for full details).
3.3 Data from Third Parties
In limited circumstances, aj777 may receive personal data about you from third parties, including:
- Payment processors (EasyPaisa, JazzCash, HBL, UBL, Meezan Bank) confirming transaction status.
- Identity verification service providers used during the KYC process.
- Fraud detection and anti-money laundering (AML) screening services.
Note: aj777 does not purchase personal data from data brokers or any third-party marketing lists. All data received from third parties is used solely for the specific compliance or operational purpose for which it was shared.
04 How We Use Your Data
aj777 uses your personal data only for clearly defined, legitimate purposes. The primary purposes for which we process your data are as follows:
- Account management: Creating and maintaining your aj777 account, verifying your identity, and managing your aj777 Login credentials.
- Transaction processing: Processing PKR deposits and withdrawals via EasyPaisa, JazzCash, and bank transfer, and maintaining accurate financial records.
- Legal compliance: Meeting our Know Your Customer (KYC), Anti-Money Laundering (AML), and other applicable regulatory obligations.
- Platform security: Detecting, investigating, and preventing fraudulent activity, account takeover attempts, bot usage, and other prohibited conduct.
- Customer support: Responding to your queries, complaints, and requests submitted via [email protected] or our live chat service.
- Responsible gaming: Monitoring usage patterns to identify potential problem gambling indicators, enforcing self-exclusion requests, and applying deposit limits set by you.
- Platform improvement: Analysing aggregate usage data to improve game performance, user experience, and the overall quality of the aj777 platform.
- Marketing communications: Sending you relevant promotional offers, bonus notifications, and platform updates — but only where you have provided explicit consent to receive such communications. You may withdraw this consent at any time.
We will never use your data to: Profile you for sale to third-party advertisers, make fully automated decisions that have significant legal effects without human oversight, or share your data with any party outside the scope described in Section 6 of this Policy.
05 Legal Basis for Processing
aj777 processes your personal data on one or more of the following legal grounds, depending on the specific processing activity:
- Contractual necessity: Processing required to fulfil our contractual obligations to you — including operating your account, processing deposits and withdrawals, and delivering gaming services.
- Legal obligation: Processing required to comply with applicable legal requirements, including KYC/AML obligations, age verification (21+), and financial record-keeping.
- Legitimate interests: Processing necessary for aj777's legitimate business interests, including fraud prevention, platform security, and responsible gaming monitoring, where these interests are not overridden by your fundamental privacy rights.
- Consent: Processing based on your freely given, specific, and informed consent — in particular, the sending of marketing communications. You may withdraw consent at any time without affecting any prior processing.
06 Data Sharing & Disclosure
6.1 Who We Share Data With
aj777 does not sell your personal data. We share personal data only where strictly necessary, with the following categories of recipients:
- Payment processors: EasyPaisa, JazzCash, HBL, UBL, and Meezan Bank receive only the financial data required to process your specific transaction.
- Identity verification providers: Third-party KYC service providers who assist in verifying the identity documents you submit during account verification.
- Fraud and AML screening services: Providers who screen transactions and account activity against sanctions lists and fraud databases to protect the platform and its players.
- Game technology providers: Licensed game studios and live dealer platform operators who power the games available on aj777. These providers receive only the minimum data necessary to deliver the game session (e.g., session tokens, game history).
- IT and hosting providers: Cloud infrastructure and hosting partners who store and process data on our behalf under strict data processing agreements.
- Legal and regulatory authorities: Government agencies, law enforcement bodies, or regulators where we are legally required to disclose information, or where disclosure is necessary to protect the safety, rights, or property of aj777 or its players.
Data processing agreements: All third-party service providers who process personal data on behalf of aj777 are bound by contractual data processing agreements that require them to maintain appropriate security standards and to use personal data only for the purposes for which it was shared.
6.2 Prohibited Disclosures
aj777 strictly prohibits the following categories of data sharing, without exception:
- Selling or renting personal data to any third party for commercial purposes.
- Sharing personal data with advertising networks or data brokers.
- Disclosing personal data to any party outside the scope described in Section 6.1 without your explicit consent, unless legally compelled.
07 Cookies & Tracking Technologies
7.1 What Are Cookies?
Cookies are small text files placed on your device by a website when you visit it. They allow the website to remember certain information about your visit — such as your login session, language preference, or the contents of your game session — so that your next visit is more seamless.
7.2 Types of Cookies We Use
| Cookie Type |
Purpose |
Can You Opt Out? |
| Essential |
Maintaining your logged-in session, security tokens, platform functionality |
No — required for the site to function |
| Functional |
Remembering your preferences (language, display settings) |
Yes, via browser settings |
| Analytical |
Aggregate usage statistics to improve platform performance (no personally identifiable data) |
Yes, via cookie preference centre |
| Security |
Fraud detection, bot identification, session integrity validation |
No — required for account security |
No third-party advertising cookies: aj777 does not deploy advertising cookies or allow third-party advertising networks to place cookies on your device through our platform. Your browsing behaviour on aj777 is not shared with ad networks.
7.3 Managing Cookies
You can control non-essential cookies through your browser settings. Most modern browsers allow you to view, block, or delete cookies. Please note that disabling essential or security cookies may significantly impair your ability to use the aj777 platform, including the aj777 Login process.
08 Data Retention
aj777 retains personal data only for as long as necessary to fulfil the purpose for which it was collected, or as required by applicable legal and regulatory obligations. The following general retention periods apply:
- Active account data: Retained for the duration of your account's active status plus a minimum of 5 years following account closure, to meet AML and financial record-keeping requirements.
- KYC and identity documents: Retained for a minimum of 5 years from the date of submission, in line with applicable anti-money laundering regulations.
- Transaction records (PKR deposits/withdrawals): Retained for a minimum of 5 years from the date of each transaction.
- Customer support communications: Retained for 3 years from the date of the last communication, unless a longer retention period is required for an ongoing dispute or regulatory matter.
- Marketing consent records: Retained for as long as you remain opted in, plus 2 years following any withdrawal of consent, for compliance evidence purposes.
- Technical / log data: Retained for up to 12 months, after which it is aggregated and anonymised.
Post-retention deletion: When a retention period expires and no legal basis exists for continued storage, your personal data is securely deleted or irreversibly anonymised. Anonymised data, which can no longer identify you, may be retained indefinitely for statistical and research purposes.
09 Data Security
aj777 takes the security of your personal data seriously and implements a layered set of technical and organisational controls to protect it from unauthorised access, alteration, disclosure, or destruction.
9.1 Technical Measures
- TLS encryption: All data in transit between your device and the aj777 platform is encrypted using Transport Layer Security (TLS 1.2 or higher).
- Data-at-rest encryption: Sensitive personal and financial data stored on aj777's servers is encrypted at rest using AES-256 encryption.
- Access controls: Role-based access controls ensure that only authorised personnel can access personal data, and only to the extent required for their specific role.
- Intrusion detection: Automated monitoring systems are in place to detect and alert on unusual access patterns or potential security incidents in real time.
- Secure payment processing: All EasyPaisa, JazzCash, and bank transfer transactions are routed through certified, secure payment gateways. aj777 does not store raw payment credentials on its own servers.
9.2 Organisational Measures
- All aj777 staff with access to personal data are subject to confidentiality obligations and receive regular data protection training.
- Data access logs are maintained and audited periodically.
- A documented incident response procedure is in place to respond to any data security breach promptly and effectively.
Your responsibility: While aj777 takes every reasonable technical and organisational precaution, no internet-based platform can guarantee absolute security. You remain responsible for keeping your aj777 Login password secure and for not sharing your credentials with third parties. If you suspect your account has been compromised, contact us immediately at
[email protected].
10 Your Rights
As a player on the aj777 platform, you have the following rights in relation to your personal data. To exercise any of these rights, please contact us at [email protected]. We will respond to all verified requests within 30 days.
- Right of access: You may request a copy of the personal data that aj777 holds about you, along with information about how it is being used.
- Right to rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected or updated.
- Right to erasure: Subject to our legal retention obligations, you may request that we delete your personal data. We will honour such requests where no overriding legal basis for continued processing exists.
- Right to restriction: You may request that we restrict the processing of your personal data in certain circumstances — for example, while you dispute its accuracy.
- Right to data portability: Where processing is based on consent or contractual necessity, you may request that we provide your personal data in a structured, commonly used, machine-readable format.
- Right to object: You may object to processing based on legitimate interests at any time. You also have an unconditional right to object to processing for direct marketing purposes.
- Right to withdraw consent: Where processing is based on your consent (e.g., marketing communications), you may withdraw that consent at any time without affecting the lawfulness of prior processing.
Verification requirement: To protect your privacy and prevent fraudulent access requests, aj777 will verify your identity before processing any data subject rights request. You may be asked to confirm certain account details or provide a copy of your CNIC before your request is actioned.
11 Children & Minors
The aj777 platform is strictly restricted to individuals aged 21 years and above. We do not knowingly collect, store, or process personal data relating to individuals under the age of 21. Age verification is a mandatory step in the aj777 registration and account verification process.
Underage access: If aj777 discovers or is notified that personal data has been collected from a person under the age of 21, we will immediately close the relevant account, delete all associated personal data (subject to any mandatory legal retention requirements), and report the matter to relevant authorities where required. Parents or guardians who believe a minor has registered on the aj777 platform should contact us immediately at
[email protected].
aj777 strongly encourages the use of parental control software to prevent underage individuals from accessing online gaming platforms. We take our duty of care to protect minors from gambling harm very seriously.
12 International Data Transfers
In the course of operating the aj777 platform, personal data may be transferred to and processed in countries outside Pakistan — for example, when data is processed by our cloud hosting providers or technology partners who operate internationally.
Where such international transfers occur, aj777 takes steps to ensure that appropriate safeguards are in place to protect your personal data, including the use of standard contractual clauses, data processing agreements, and the selection of service providers who maintain recognised data security certifications.
No unrestricted transfers: aj777 does not transfer personal data to jurisdictions that lack appropriate data protection frameworks without first implementing specific contractual or technical safeguards to protect your information.
13 Third-Party Services & Links
The aj777 platform integrates with a number of third-party service providers to deliver its full range of features — including EasyPaisa and JazzCash for payments, licensed game studios for casino content, and identity verification providers for KYC. While aj777 carefully selects and vets these partners, each third-party service operates under its own privacy policy.
aj777 is not responsible for the privacy practices of third-party service providers. Where a third party processes your data on our behalf, they do so under a contractual data processing agreement that restricts how they may use your information. However, where a third party processes your data under their own independent privacy policy (e.g., your mobile bank's handling of a transaction from their end), we encourage you to review their privacy terms directly.
No external links to third-party sites: The aj777 website does not include unsolicited links to external sites. Any third-party integrations operate within the aj777 platform environment, not via redirects to uncontrolled external destinations.
14 Amendments to This Policy
aj777 reserves the right to update or amend this Privacy Policy at any time. When material changes are made — meaning changes that affect the way your personal data is collected, used, or shared — we will notify registered players in advance of the changes taking effect, via the mobile number or email address associated with their account.
Non-material changes (such as corrections of typographical errors or clarifications that do not alter the substance of our data practices) may be made without individual notification, but will always be reflected in the updated effective date shown at the top of this Policy.
Your continued use of the aj777 platform following notification of any amended Policy constitutes your acceptance of those amendments. If you do not agree to
the updated terms, you should discontinue use of the platform and contact us to close your account.
15 Contact & Complaints
If you have any questions about this Privacy Policy, wish to exercise any of your data rights, or have a concern about how aj777 has handled your personal data, please contact our Data Protection team:
aj777 Data Protection & Privacy
Email:
[email protected]
Platform:
https://aj777.bio
Response time: We aim to respond to all privacy-related enquiries within 5 business days, and to fulfil verified data subject rights requests within 30 days.
Complaints
If you are not satisfied with how aj777 has handled your personal data or responded to a data rights request, you have the right to lodge a complaint with the relevant data protection authority in your jurisdiction. aj777 takes all privacy complaints seriously and will cooperate fully with any regulatory investigation.
Before lodging a formal complaint with a regulatory authority, we encourage you to contact us directly at [email protected] so that we have an opportunity to resolve the matter promptly and to your satisfaction.